Your browser does not support iframes, please View The Signup Form. The Fortune at the Bottom of the Pyramid Eradicating Poverty Through Profits by CK Prahalad Business leaders and anti-poverty activists cannot ignore the markets of those with the least, writes business author, professor and consultant C.
Jan 23, Adrienne rated it liked it It can get a bit repetitive and probably could have used more editing, but the ideas are worthwhile.
Jan 10, Jonathan rated it it was ok A bolded statement on the first page of Chapter 1 reads: What is needed is a better approach to help the poor, an approach that involves partnering with them to innovate and achieve sustainable win-win scenarios where the poor are actively engaged and, at the same time, the companies providing products and services to them are profitable.
This quote is a good leaping-off point for the root problems in the book.
Whe A bolded statement on the first page of Chapter 1 reads: Whether these corporate profit motives are environmentally sustainable is not seriously considered. Whether it impacts the ability of social structures or culture to be sustained is ignored.
Note that the money removed from the poor community will be greater than the cost of the products and services given to the community.
Where will the poor get this money? Only by working for outside employers and distributors who Eradicating poverty through profits case of also profit off of their labor and goods — once again, extracting more value out of the poor than the poor receive in return.
A few similarly troublesome statements follow quickly: The poor cannot participate in the benefits of globalization without an active engagement and without access to products and services that represent global quality standards. Have the poor always stuffed their cows with antibiotics, their crops with pesticides, their soap with Triclosan?
Are the cheap plastic goods of globalization better than the things they made themselves? It will create choices for them.
They do not have to depend only on what is available in their villages. Over time, they will be transitioned into consumers, rather than the producers they once were, and since corporations have advantages of marketing, scale, and political power, village-sourced products that compete with those of the MNC will soon no longer be made.
But this premium only comes into play when the poor have already lost the ability to produce and are being exploited by outsiders. Those are just a few representative statements from the opening pages.
But how does it look in practice?
An interesting aspect of the book are the 9 detailed case studies that form half the book. A huge amount of money is spent on advertising, which is described as focusing on famous personalities and using the exploitation of emotion.
Effective iodine in salt is a good thing. But again the pursuit of profits clouds it.
At the point described in the story, HLL was keeping their life-saving iodinization process a secret, instead of letting other companies use it, so they could exploit the profit advantage for longer. Soft drinks and tobacco are also major parts of their portfolio, almost certainly more profitable than the salt.
So while HLL does extract money from the poor in exchange for selling them healthier iodized salt, at the same time it is extracting far more money from the poor selling them other things that make their lives worse.
They abuse self-help groups, supposedly an empowerment tool, in order to teach brand awareness and pull market share from local producers.
Triclosan, the agent used, has long been known to be basically useless in improving hand cleanliness. In fact, while providing no measurable benefits, it has been linked to irritation, allergies, and the development of resistance in microbes, as well as resulting in environmental damage in places where it has built up in wastewater.
Triclosan has now been banned in soap in the United States, and HLL finally removed it from their soap last year, 15 years after the campaign started and 10 years after this book was written. Now they plan to add a different, equally unproven anti-bacterial agent in order to avoid the negative publicity of Triclosan.APA Citation (style guide).
Prahalad, C. K. (). The fortune at the bottom of the pyramid: eradicating poverty through profits. Rev. and updated 5th anniv.
The Fortune Bottom Pyramid: Eradicating Poverty through Profits", C.K Prahalad Introduction In economics, the bottom of the pyramid is supposed to be the largest, but at the same time it is the group that is very poor socio-economically.
The Fortune at the Bottom of the Pyramid-Eradicating Poverty Through Profits, by C.K. Prahalad Review by: Philip Sansone Big business is finally getting what "Banker to the Poor" Professor Yunus has been saying for Drawing on a wealth of case studies, his compelling new book offers an intriguing This page intentionally left blank.
Eradicating Poverty Through Profits Revised and Updated 5th Anniversary Edition C.K. Prahalad. Vice President, Publisher: Tim Moore Associate Publisher and Director of Marketing: Amy Neidlinger. The Fortune at the Bottom of the Pyramid has 1, ratings and reviews. Eradicating Poverty Through Profits” as Want to Read: benjaminpohle.com book gives valuable insights on how can companies change the poverty issues in the world while also creating profits for benjaminpohle.comally,the case studies included in the book helps us to /5.
Sep 06, · Press Releases get your corporate social responsibility news and information out to journalists, investors, Eradicating Poverty through Profits, click here. Drawing on a wealth of case studies, his compelling new book offers an intriguing blueprint for how to fight poverty with profitability.".